The IAF Announces Igloo Tag Transfer

The Inuit Art Foundation (IAF) is honoured to announce that the iconic Igloo Tag Trademark was officially transferred from Indigenous and Northern Affairs Canada (INAC) to the IAF. The transfer was announced July 7, 2017 in Iqaluit with Elizabeth Logue, Indigenous and Northern Affairs Canada Director of Inuit Relations, Mathew Nuqingaq, IAF President and Natan Obed, Inuit Tapiriit Kanatami President all in attendance.

The internationally recognized trademark was created by the INAC in 1958 and helps protect Inuit visual art from counterfeits. The trademark has been remarkably successful: the Government of Canada’s recently announced Impact of the Inuit Arts Economy Study estimates the trademark contributes about $3.5 million annually to the Inuit arts economy, with consumers averaging an additional value of $117.23 for works with the mark.

The new program is now managed by the IAF’s Igloo Tag Program Coordinator, Bryan Winters. Moving forward, Winters will be leading extensive consultations with stakeholders throughout Canada and Inuit Nunangat to determine how the trademark can work to support Inuit artists.