Wondering whether you’re asking too much or too little for your art? Not sure how to incorporate certain expenses into the price tag?
Join us on Thursday, Nov. 10 at 2pm ET/11am PT for a workshop on how to price your artwork!
Kick off this holiday season with greater confidence in your marketplace offerings with advice from Inuit fashion designer Nicole Camphaug of ENB Artisan and private gallerist Douma Alwarid of Unorthodox Yukon.
In conversation with Heather Campbell, Strategic Initiatives Director at the IAF, they will dive into the nitty gritty details of how artists value their time, expenses and expertise across a variety of mediums and contexts.
Together, we will work through specific examples of how to price a piece based on Nicole and Douma’s vast experience, and share concrete formulas to help you arrive at a fair pricing practice.
During the Q&A we will welcome questions from folks interested in learning about pricing art for galleries, commissions, craft markets, and other contexts.
About the panelists
Nicole Camphaug is an Inuk designer originally from Rankin Inlet, Nunavut, and her husband Edgardo Mendieta is from Panama. Together, they form the husband-and-wife creative design team for ENB Artisan, based out of Iqaluit, Nunavut. Established in 2012, ENB Artisan incorporates their knowledge and skills into seal fur footwear, fine Inuit jewellery, as well as other refined home décor items.
Douma Alwarid has nearly two decades of marketing and retail experience. She is an entrepreneur and business owner. Most recently she opened Unorthodox Yukon, a store featuring (mostly) northern products from Yukon, Northwest Territories, Nunavut, and British Columbia. Douma grew up surrounded by Inuit art. There is an entire room of Jessie Oonark prints in her mother’s home, in addition to carvings from all over the Arctic, packing dolls and many other beautiful pieces that she has collected over the years. Years ago, she was the manager of the Arctic Co-operative in Whitehorse.